Here, The Beat: The Economic Impact of Live Music in BC

Posted on May 30th, 2018

Today, Music Canada Live, Canada’s national live music industry association, launched Here, The Beat: The Economic Impact of Live Music in BC. This historic, first-ever assessment of BC’s live music sector was unveiled at the Creative BC offices in Vancouver to a packed room of industry and media.

Powerful, key highlights of the study include:



  • The live music sector contributed 6,950 FTEs (paid hours), $619.3 million in labour income, and $815.8 million in GDP to the BC economy in 2017.

  • A vibrant live music industry provides the conditions that the broader music industry requires to thrive. It is increasingly becoming the financial lifeblood for the wider music sector.

  • BC festivals attracted over 7.4 million attendees in 2017, and 78% are predicting increases in attendance in the future.

Here, The Beat identifies a number of challenges and opportunities facing the live music industry in BC, and offers valuable insight to strengthen and grow what has become the most important source of both artist revenue and audience development.

“This study confirms what we have always known… that BC’s live music industry matters. It matters economically. It matters culturally. It matters socially – and it matters to our incredible artists and to their thousands upon thousands of fans,” said Erin Benjamin, Executive Director of Music Canada Live. “Live music builds community, enhances our quality of life. The research demonstrates that we have room to grow as well as the will to collaborate, and as much as it reflects ourselves back to us, it is also an open invitation to government, tourism and others to work together to continue to forge one of the most dynamic and thrilling live music scenes in the world – for the benefit of all. The future is beginning now.”

Music Canada Live Board member and study partner Nick Blasko, Director of Amelia Aritists and Atomique Productions, noted, “The release of this study is another important milestone towards quantifying and understanding the value of live music in BC.”

For the full report, click here.